GANDIABLASCO evolves and gains control
How a leading outdoor furniture brand is transforming its management with Odoo and Studio73

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With Odoo and Studio73, GANDIABLASCO connects its operations, gains traceability, expands its catalogue and prepares its business to keep growing internationally

Success story GANDIA BLASCO

GANDIA BLASCO Group is a Spanish company with an international reputation in the design and production of high-end furniture, rugs and accessories. With more than 80 years of history, the group operates through three brands with their own personality: GANDIABLASCO, its flagship outdoor furniture brand; GAN, specializing in textile spaces and handmade rugs; and DIABLA, its most versatile and creative design proposal.

Today the company exports to more than 90 countries, managing a complex network that serves both private customers and demanding professional projects and the contract channel. In the midst of international expansion, the group needed its technology infrastructure to live up to its brand: unified, traceable management, ready for strategic decisions based on real data.

That is where Studio73 comes in as an Odoo technology partner.

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The challenge: from having an ERP to making the most of it

GANDIA BLASCO had a custom ERP software, but based on rigid, outdated technology that had become a brake on the company’s scalability. Much of the daily operation depended on manual processes, paper documents and Excel files, which led to information silos and a high risk of duplication.

In a business model that combines industrial production with exclusive design, management complexity was extreme:

A living catalogue with more than 128,700 possible combinations of finishes, fabrics and product configurations.
Inventory control of more than 47,380 components and raw material references.
Coordination of international subcontracting and delivery logistics across several continents.

The goal was clear-cut: to structure a centralized system able to absorb strong growth in annual revenue without multiplying the internal structure or increasing the administrative team’s paperwork.

The starting point: project fact sheet

Client and industry

GANDIA BLASCO, S.A.
Manufacturing | Design | Outdoor furniture | High-end accessories.

Location

Ontinyent, Valencia.

ERP

Odoo Enterprise.

Project with Studio73

Since 2020, with support, evolution, migrations and custom developments.

Areas covered

Sales, purchasing, warehouse, manufacturing, accounting, invoicing, products, inventory, support and migration.

Main challenge

Scaling international operations with more control, less manual work and greater traceability

The strategy

At Studio73 we designed a progressive technology evolution that started in 2020 with Odoo v12 and has successfully matured into the current migration to Odoo v16. We approached the ERP not as a closed project, but as a central nervous system integrated into the real logic of the business through three key pillars:

1. Transatlantic synchronization (Multi-company)

We merged the independent Spanish and US databases into a single Odoo environment. We eliminated information fragmentation, unified international accounting criteria and gave management a global, real-time view of the group’s financial position.

2. Control of complex production and subcontracting

We integrated multi-level product structures and bills of materials (BOM) natively into the Odoo manufacturing module. The system automatically connects stock alerts and sales order requirements with production orders and external subcontracting purchases, reducing queries between departments by 31.4%.

3. Logistics, sales and financial automation

We deployed an advanced warehouse flow using picking strategies and automated labelling that reduced logistics incidents by 38.7%. In sales, we implemented smart restrictions in the quotation configurator to prevent sales errors on discontinued products. Finally, in finance, we automated recurring invoicing and direct bank reconciliation.

Results that speak for themselves

Studio73’s architectural work completely transformed Gandia Blasco Group’s internal efficiency, turning the complexity of its processes into measurable competitive advantages.

Previous management	Odoo + Studio73 operations	Real impact
Excel and paper chaos: manual, slow processes prone to data errors.	Native automation: elimination of repetitive tasks; time freed up for the business.	-43.8% in data errors. -34.6% in paperwork.
Blind spots: no real-time visibility of stock, orders and manufacturing.	360º traceability: full, immediate and centralized control of every product and document.	+68.9% in global traceability. 62.4% of purchases automated.
Silos and rigidity: departments disconnected by outdated software.	Flexible centralization: a single system that generates strategic information instantly.	Reports: from 2-3 days to less than 4 hours.
Inefficient structure: growing sales required hiring more administrative staff.	Sustainable scalability: optimized capacity to absorb the company’s expansion.	+36.2% annual growth absorbable without expanding the team.
Innovation blocked: closed infrastructure with no capacity for technological evolution.	Future-ready ecosystem: a platform ready to integrate Business Intelligence (BI) and AI.	100% scalable, future-ready infrastructure.

Conclusion: structure, order and data to compete globally

When exclusive design, industrial production and transatlantic logistics must move forward in perfect sync, technology cannot act as a brake; it must be the central nervous system connecting every department in real time.

Together with Studio73, GANDIA BLASCO GROUP has turned its operational complexity into a competitive advantage: a robust, traceable digital infrastructure optimized to scale in international markets without losing an ounce of the excellence that makes it unique.