Opportunities with no owner or next action.
Follow-up changes depending on who handles each opportunity.
SALES · CRM · OPERATIONS
We connect your CRM with quotations, orders, stock and invoicing so your team sells with more control and every sale reaches the rest of the company correctly.

WHEN SELLING CREATES MORE WORK
Leads arrive through different channels. Follow-up depends on each salesperson. Preparing an offer means checking several tools, and operations finds out too late what has been promised.
Sound familiar?
Follow-up changes depending on who handles each opportunity.
The team works with different versions of the same information.
Preparing an offer requires checking too many tools.
Terms are promised that operations discovers too late.
Information is copied and corrected instead of moving forward.
Management has no common reading to make decisions.
The problem isn’t just the CRM. It’s the disconnect between sales and the rest of the business.
THE COMPLETE JOURNEY
Leads from the website, campaigns, calls, events or sales actions are centralized in the same environment. Each opportunity has an owner, next action, history and alerts.
Products, price lists, discounts, documents and approvals become part of the sales flow. The team can prepare offers and turn them into orders without re-entering the same data.
Before confirming a sale, the sales team can check availability, terms and lead times. This reduces promises that are hard to keep and later corrections.
Management gets a shared view of the pipeline, conversion, reasons for loss, recurrence and margin to anticipate decisions.
HOW WE WORK
Each project starts with a review of the sales process and its dependencies. The goal is to set a clear scope before configuring, integrating or developing.
We analyse processes, data, tools and leaks.
We define stages, responsibilities, rules and information exchanges.
We test critical flows with representative users.
We configure the solution, migrate the data and prepare the team.
We monitor initial operation and prioritize the next improvements.
Each phase has goals and acceptance criteria. This reduces uncertainty, validates decisions before rolling them out and brings the system into operation progressively.
WHY STUDIO73
At Studio73 we understand how your sales process works and have the technical experience to connect it with the rest of your company’s areas and tools.
Functional decisions take technical feasibility into account from the start.
We know how far the standard goes, when it is worth configuring and when a need requires integration or development.
We work with manufacturing, distribution, B2B sales and multichannel commerce, with extensive catalogues, multiple price lists and several warehouses.
GANDIA BLASCO, Polo Club and Garsaco show how we apply this approach to real situations.
FAQ
Not necessarily. We analyse the role of each tool within the process, its integration capability, maintenance cost and the quality of the information it manages. From there we define what should be kept, integrated, simplified or replaced. The goal is to avoid duplication and prevent the team from working with contradictory information.
Odoo is our main platform, but we review each company’s complete ecosystem. The scope may include the CRM, the online store, marketing tools, sales platforms or other applications connected to the sales process. The decision depends on which system should manage each piece of data and on the real integration options.
Adoption starts during process design. We involve key users, validate real situations and define what information each profile must record and when. Then we organize training according to each user’s responsibilities and review the questions and issues that arise after go-live. Training helps, but usage also depends on the system fitting the real way of selling.
Yes, when there are justified differences between teams, channels, markets or customer types. First we identify which criteria must be shared and which exceptions respond to real needs. The solution should provide a common view of the process without forcing every team to work identically when it is not necessary.
If your sales process depends on disconnected tools, the next step is not to add another one.
Tell me how you work today and I will help you identify where time, information or margin is being lost.
Tell us about your challengeA first conversation to understand your process and assess the next step.