Success story: POINT 1920
POINT 1920, a family business with more than a century of history and a Mediterranean soul, has become a global benchmark in the design and manufacture of high-end outdoor furniture. Its pieces, which combine craftsmanship with innovation and sustainability, are present in more than 70 countries and at the main international design fairs.
With the support of Studio73, POINT 1920 migrated from Odoo v8 to Odoo v17, successfully transferring all its invoicing, sales, purchasing and accounting information without any data loss. This technological leap has allowed them to modernize their ERP and lay the foundations for more agile and connected global management.
The challenge
POINT 1920’s main challenge was to have the best system to keep scaling its business. A single system unifying every area, ensuring international traceability, digitalization of complex processes and better coordination between departments, without losing information along the way. The main challenges included:
- Migrating from Odoo v8 to v17 while keeping 100% of the data and information from the last 9 years.
- Improving the performance of the system, real-time analysis of information and automated management of purchasing and production.
- Unifying traceability and interdepartmental communication in a single, more efficient solution.
- Breaking the technological dependence on version 8 and ensuring the scalability and future growth of the business.
POINT 1920 considered different alternatives, but ultimately chose to keep trusting Odoo, this time with Studio73 to ensure a successful implementation.
The goal was clear: to have the best easy-to-use system, powerful enough to provide first-class solutions for complex, global operations, without losing a single piece of historical data.
The approach
After the business consulting phase, the strategy designed by Studio73 was set out as a two-phase migration:
1. First all the core business processes (manufacturing, warehouse, CRM, sales, accounting), with an on-site implementation and many hours of pre-go-live training for the teams.
2. After stabilization, a second phase adding areas that had not previously been implemented in Odoo, such as Website, e-Commerce and Marketing, which represent a leap in global control and efficiency across all processes.
1
Manufacturing (MRP)
Digitalization and control of scrap, automation of the know-how behind each process.
2
Warehouse
Barcode labelling, PDAs and real-time traceability.
3
CRM and Sales
Centralized customer relationships, email integrated into Odoo and better sales organization.
4
Accounting
Greater control of costs and profitability.
5
Website
Stronger image and digital presence
The change was managed collaboratively, with intensive team training and close support to resolve issues. Odoo’s flexibility and Studio73’s experience made it possible to overcome the initial obstacles, especially in sales and production, and the team quickly adopted the new way of working.
Putting it into practice
Through the migration from v8 to v17 we kept the historical invoicing, sales, purchasing and accounting data intact to guarantee full continuity of information.
The implementation not only transformed the factory and logistics area but also improved communication between departments. Today the design, marketing, engineering and sales teams work in closer coordination thanks to the project and reporting features.
The migration from Odoo v8 to v17 made it possible to centralize management, keep the history and improve coordination between areas.
The result
The benefits of the implementation are clear and measurable:
Active users in Odoo:
35.
Employees:
50-100.
Automation of process know-how:
Advanced logic in purchasing, manufacturing and inventory management.
Full visibility of the business
Real-time dashboards and KPIs for faster decision-making.
Improved coordination
Between teams, to meet cost targets and speed up the launch of new collections.
Stronger digital presence
Thanks to the integration of website and CRM.